
5 Insights on Improving Win Rates in 15 Minutes
Five fresh win-rate stats pulled from £48 billion in opportunities across the UK and the US. All in 15 minutes.
Say hello to the first marketing consultant who backs results with a rebate guarantee.
Choose your metric, agree on a baseline, and if I don’t hit target within six months, you get half the fee back.
No slides, no sales pitch. Up to 45 minutes discussing your marketing challenges (and walk away with at least one clear action).
You want pipeline. It’s critical.
Brand awareness is lovely, but your finance team can’t bank it.
I build and capture demand that turns into qualified prospects your sales team can actually close. No vanity metrics.
A joined-up look and message give buyers confidence.
I’ll set a clear theme across your site, decks, socials, and emails.
You’ll look more like an organisation of substance; the serious outfit customers trust.
Something’s leaking.
I’ll audit the lot, from channels and journeys to tracking and messaging.
Then I fix the root cause, not just the symptoms. Long-term solutions, not sticky tape.
When you work with me for a minimum of 4 days per week over 6 months, I guarantee measurable performance – or you receive a 50% rebate of my fees.
Choose one of three performance guarantees:
Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.
Increase LinkedIn + online mentions by 10%+ within 6 months.
Improve marketing ROI by 10%+ within 6 months.
Running a business is stressful enough without marketing giving you a migraine.
Missed sales targets, rivals looking slicker than you, and a budget that vanishes faster than the office biscuits… ring a bell?
That’s usually weak marketing at work. The fix? That’s what I do.
Sales target on your back? Lucky you.
Let’s be honest, half the so-called “hot leads” you get are about as warm as yesterday’s tea.
That’s where proper marketing works: not vanity numbers, but qualified pipeline – the 5% who are “in market.”
Being the one holding the marketing reins isn’t exactly smooth sailing, is it?
Endless targets, endless tools, endless opinions from people who’ve never actually run a campaign in their life.
If demand gen, identity and budget control feels like pulling teeth, think of me as novocaine. I’m the pain reliever.
Big idea, tiny team, scary targets. That about right?
You don’t need hype; you need leads that actually turn into revenue before the cash runway runs out.
I’ll make your sales pipeline less of a gamble – and that you look good while you achieve your goals.
You’ve proved it works. Now you’ve got investors breathing down your neck for faster growth.
Trouble is, what got you here won’t get you there.
You need marketing that scales with you: predictable, repeatable, and a bit less chaotic.
You’ve built something clever. But the clever bit doesn’t always sell itself.
Buyers don’t care about your features list, they care about their problems.
I’ll translate your tech brilliance into leads your sales team can actually close, with an ROI that makes the CFO happy, and an identity that makes everyone proud.
Today, most buyers start their search by asking ChatGPT and its friends. If you’re not showing up in the answers, you’re basically invisible.
You have three choices:
First, do nothing and let your competitors get the first call.
Second, let me create a plan that you execute.
Third, I create a 90-day plan and do all the hard work for you.
Real-world marketing advice for start-ups, growing scale-ups, and anyone just starting a career in marketing.
No guru nonsense. Just the playbooks I wish someone had handed me years ago, tested and explained in plain English.
This playbook shows you how to bottle your magic, build a system that doesn’t collapse when you take a holiday, and finally stop being the Head of Sales in disguise.
It’s blunt, practical, and written for people who don’t have the patience for a 60-slide PowerPoint. Grab it, steal the ideas, and maybe get your evenings back.
Due for official publication in February, you can get early access by signing up for my newsletter.
Buyers are swapping notes in Slack groups, poking around Reddit threads, and (brace yourself) asking AI first. That’s how tech buyers are now building their shopping list – and they are doing 70% of the work before they talk to sales.
Fresh from the lab. Guidance on improving your B2B marketing.

Five fresh win-rate stats pulled from £48 billion in opportunities across the UK and the US. All in 15 minutes.

What happens when your marketing team shrinks… but expectations keep growing?
It’s not about working harder. It’s about focus, clarity, and leveraging the right resources.

Here’s the truth: most marketing issues fall into one of three traps. And the fix depends on your job title.
You get results in 6 months, or I give you back 50% of my fee.
Hit the button for a 45-minute growth call, and let’s get things moving. No strings, no waffle, and walk away with at least one clear action.